The Link Between Strategic Account Planning & Customer Satisfaction

In a recent strategic account planning quarterly poll, 36% of sales folks stated that "ensuring the best customer loyalty and satisfaction" was keeping them up at night.

A 5% increase in customer service loyalty can boost profits by as much as 25% to 85%. Research has shown that satisfied clients lead to greater profitability and growth.

Read more about some of the best strategic account planning programs, practices and make the link between industry leading business sales and service...

Placing the sales shoe on the other foot..the customer's

Millions of dollars will be spent this year on sales account planning training. Business owners and managers will provide training needs assessment, product training, skills training, process training, and any other kind of training they can think of. Then, they’ll spend money measuring the training on top of motivating their people by offering rewards and incentives of every conceivable kind.

But, all this may for not unless sales management can encourage the sales team to think less like a salesperson and more like a customer.