Big accounts are one thing…strategic accounts another.
Big accounts produce revenue and lots of it. Strategic accounts are clients that can become partners for the long term while offering other strategic benefits in terms of branding, marketing or strategic expansion. Strategic accounts produce revenue, but their appeal is more in their future growth possibilities. Strategic accounts are important clients identified for their potential to share goals and values for mutual benefit.
Strategic account planning is different from planning for big accounts because it involves not only a long-range plan but also a true partnership.
You work together to build innovation and value. Your organizations are closely linked and may even share processes and systems to get the job done. There is little that is hidden from one another because you both feel you have a stronger, healthier business future through collaboration than separation. In fact, the success of one company may well depend upon the success of the other.
Learn more at: http://www.lsaglobal.com/strategic-account-planning-training/
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