Account Planning Research Study Results
Over the course of the past 12 months, we conducted an online research study where visitors to our website were anonymously surveyed across an area of topics related driving sales performance through investments in human capital. In particular, one such survey asked respondents the following question:
What Strategic Account Planning Issues Are Keeping You Awake at Night?
From a list of predefined responses, here are the results for your viewing pleasure.
- Getting new clients--43%
- Expanding current clients--22%
- Increasing margins--13%
- Selling bigger solutions-19%
- Other--3%
How would you answer the above question regarding strategic account planning, sales negotiation, or sales training best practices in general?
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